Arata Visual Identity

Arata is a visual identity project developed as part of my MA thesis in Visual Communication, rooted in my engagement with Iranian cultural heritage. Drawing from the ancient Jiroft civilization (3rd millennium BCE), the project investigates carved chlorite artifacts and their recurring motifs, animals and human–animal hybrids, whose meanings remain partially unknown. Approaching this as both a cultural and design inquiry, I analyzed the formal qualities of these motifs, their structure, rhythm, and visual logic, and translated them into a contemporary graphic language. Rather than replicating historical forms, the project reinterprets them through abstraction, modular systems, and pattern-making to create a bridge between past and present. The resulting identity system, designed for a fashion workshop based in Kerman, integrates logotype design, visual patterns, and brand applications. Arata reflects a design practice that engages cultural memory critically and creatively, transforming historical visual material into a living, contemporary identity.